One of the easiest ways to make LinkedIn content forgettable is to write like you think LinkedIn wants you to write. Overly polished language, predictable lessons, and posts that sound like miniature business articles tend to blend together. A good LinkedIn post usually starts with one clear observation, something you noticed at work, in your industry, during a job search, or through a conversation, and then gives the reader your perspective on it. You do not need to manufacture a profound lesson every time.

The best posts also give people some sense of how you think. That is where LinkedIn can do something your résumé cannot. Your résumé documents accomplishments and establishes qualifications. Your posts can show judgment, curiosity, expertise, humor, disagreement, or even how you have changed your mind about something. You are giving someone a reason to remember the person behind the professional history.

And keep it readable. You do not need seven lessons, twelve bullet points, or a dramatic opening every time you post. Make one point. Explain why you think it matters. Then stop. If someone finishes your post understanding your perspective a little better than they did before, the post probably did its job.