LinkedIn Profile Optimization Service
Get found by the recruiters searching for someone like you.
Your profile should not sit online as a passive career history. It should help the right people find you, understand your value, and connect your experience to the roles you want next.
Vitae Express rewrites and optimizes your LinkedIn profile with the judgment of a former recruiter, certified resume writer, career coach, and digital career strategist who understands how hiring teams search, scan, and evaluate candidates. As a Certified Digital Career Strategist through PARWCC, Scott will rewrite and optimize your LinkedIn profile so recruiters can find you, understand your value, and see why your background fits the roles you want.
20+ years in recruiting & career strategy
CPRW, CERW, CDCS, CIC | Tampa based, serving clients nationwide
Written by Someone Who Knows What Recruiters Search For
A free tool can score your LinkedIn profile. It cannot tell you why a recruiter paused, kept scrolling, or moved on.
Your LinkedIn profile needs to do more than check generic boxes. It needs to align with the roles you want, use the language recruiters actually search, and present your experience in a way that feels credible, current, and human.
Scott Gardner brings more than 20 years of recruiting, resume writing, and career strategy experience to every LinkedIn profile project. That background matters because a strong profile is not only about better wording. It is about stronger positioning.
What We Optimize
Your LinkedIn profile is reviewed and rewritten as a complete professional branding tool, not as a collection of disconnected sections.
Headline and First Impression
We optimize your headline so it speaks to your target audience, supports LinkedIn search, and quickly communicates your professional value. This may include your target role, leadership lane, industry focus, functional expertise, or career direction.
We can also provide guidance on your banner image, custom profile URL, contact information, and other visible elements that shape a first impression.
About Section and Career Story
Your About section should not sound like a copied resume summary. It should tell the reader who you are professionally, what you bring to the market, and where your experience is most relevant.
We write a clear, polished, recruiter-conscious About section that gives your profile a stronger narrative and helps visitors understand your value faster.
Experience Section
Your experience section should support your resume without repeating it word for word. We rewrite your role descriptions so they are easy to scan, aligned with your goals, and focused on leadership, scope, outcomes, and transferable value.
Depending on your background and package, this may include up to five professional experience entries written or refined from your resume.
Skills, Credentials, and Accomplishments
LinkedIn skills can influence recruiter search and reinforce your positioning. We help identify relevant skills that align with your target roles, industry, and professional level.
We may also optimize credentials, certifications, education, volunteer work, publications, courses, projects, honors, languages, and organizations when they support your career story.
Job Search and Privacy Settings
Your profile settings matter, especially if you are actively searching or conducting a confidential search. We provide guidance on career interests, Open to Work settings, target job titles, preferred locations, visibility settings, and privacy considerations so your profile supports your search strategy.
Why Work With Scott
Your LinkedIn profile is written by a certified career professional, not dropped into a template.
Scott Gardner is a Certified Professional Resume Writer, Certified Executive Resume Writer, Certified Digital Career Strategist, and Certified Interview Coach with more than 20 years of experience across recruiting, resume writing, LinkedIn profile development, and job search coaching.
Through Vitae Express, Scott works with professionals at every level, from new graduates to senior leaders and executives. His approach blends recruiter insight, career storytelling, keyword strategy, and clear writing to help clients present themselves with more confidence and credibility.
What Clients Say
“Scott helped me turn my career history into a professional brand. My resume and LinkedIn profile finally tell the same story.”
- Jacob G., VP of Operations
“Scott gave me a LinkedIn profile that sounds like me, but much stronger. It is polished and aligned with the roles I want.”
Latonya B., (Career Transition Client)
How It Works
Free Consultation
We start with a conversation about your goals, target roles, current profile, resume, and job search direction. This helps us understand what your LinkedIn profile needs to accomplish.
Profile Strategy and Writing
We use your resume, LinkedIn URL, target roles, and career direction to rewrite and optimize your profile. The focus is on making your experience more searchable, more readable, and more aligned with the opportunities you want.
Review and Refinement
You receive profile copy and guidance you can review before updating LinkedIn. We refine the content so it sounds accurate, credible, and aligned with your voice.
