Before you spend hours perfecting your résumé, working with a professinoal resume writer, or trying to let an AI tool rewrite it for you, take a step back. Your education, accomplishments, and skills all matter, but when everyone is submitting applications online, it’s smart to focus on what truly makes a difference.
The one thing that can’t be automated? Your relationships.
It’s easy to assume that landing a job is just about having the right qualifications. Companies post job descriptions outlining exactly what they want, so if your résumé matches, you should be a strong candidate, right? But that’s not how hiring actually works.
You probably have heard the statistic that as much as 70% of jobs never even make it to a public job board. These are the jobs filled through networking, referrals, and internal recommendations. Hiring managers rely on people they trust to recommend strong candidates. A résumé might get you in the door, but a conversation with the right person can open doors you never knew existed.
Résumés Alone Aren’t Enough
There’s no question that a strong résumé is important. It’s your professional introduction, a way to highlight your skills and experience. When you do get in front of the right people, you want your résumé to tell a compelling story.
But in today’s job market, where hundreds of applications come in for a single position, résumés alone won’t guarantee an interview. Many companies use applicant tracking technology to manage candidates. This is because they have A LOT of candidates. Even if your résumé is well-written and optimized, it might never be seen.
This is why relationships matter. A recommendation from someone inside the company can get your résumé directly in front of the right person. Hiring managers prefer candidates who come with a trusted referral. It makes the hiring process easier and reduces the risk of bringing in the wrong person.
The Hidden Job Market
If most job openings aren’t publicly posted, that means the best opportunities require more than just clicking “apply.” This is what’s called the hidden job market—roles that get filled through networking and word-of-mouth before they’re ever advertised.
Think about it from an employer’s perspective. If a hiring manager can fill a position with someone they already know, or someone a trusted colleague recommends, they will. They don’t want to spend weeks sifting through applications when they can hire someone they already have confidence in.
That’s why networking is so important. Instead of spending all your time fine-tuning your résumé and applying to online postings, shift some of that energy to building connections.
Do What Others Won’t
Most job seekers take a passive approach. They submit applications, wait, and hope for the best. But very few take the extra step to build and use their network. That’s what makes networking such a powerful tool, it sets you apart from the people relying only on their résumé.
Start by reaching out to former colleagues, mentors, and industry connections. A simple message asking how they’re doing can lead to a meaningful conversation. People are more likely to help when they feel a real connection, rather than being contacted only when you need something.
Attend industry events, conferences, and networking meetups. Even in today’s remote world, face-to-face interactions still matter. Being present in professional circles increases the chances that you’ll hear about opportunities before they’re officially posted.
If you’re interested in a particular company, find ways to engage with its employees. Follow them on LinkedIn, comment on their posts, and join relevant industry discussions. When a position opens up, you’ll already have a warm connection inside the organization, making it easier to stand out.
How Networking Leads to Job Offers
A lot of people know networking is important but aren’t sure how to turn conversations into real opportunities. Here’s how it works:
Build relationships before you need them. If you only reach out when you’re actively job hunting, it can feel transactional. Stay in touch with colleagues, offer help when you can, and be an active part of your professional community.
Show your value. The best networking isn’t about asking for favors—it’s about engaging in meaningful conversations and sharing your expertise. When people see you as knowledgeable and reliable, they’re more likely to think of you when opportunities come up.
Leverage your network when the time is right. When you’re ready to make a move, start reaching out to your connections. Instead of blindly applying to job postings, ask people in your network about openings, express your interest in their company, and look for warm introductions.
Your Résumé Still Matters, But It’s Not the First Step
This isn’t to say that résumés don’t matter. They absolutely do. But they should support your job search, not be the only tool you rely on.
When a contact refers you for a job, the first thing a hiring manager will ask for is your résumé. At that point, you want it to clearly showcase your experience and accomplishments. That’s why working with a professional résumé writer can make a difference—it ensures your résumé is more than just a list of responsibilities.
But if your entire job search strategy consists of submitting applications and waiting, you’re leaving too much up to chance. Instead, focus on what really drives career opportunities: relationships.
The job market is changing. While résumés will always be important, they are no longer the only factor in getting hired. As hiring becomes more automated, personal connections are becoming even more valuable.
If you want to stand out, don’t just apply for jobs. Start conversations. Build real relationships. Stay engaged in your industry. The best opportunities won’t come from an online job board... they’ll come from the people who know and trust you.
